Offensive to women. Offensive in terms of the types of suggestion. That "everyone" notices that you're eating a cinnamon roll, and thinks negatively of you because of it. That these skinny-ass women they show in the commercial cannot eat a single pastry without becoming the focus of intense scrutiny. That women who have a little extra weight on their asses are conspicuous, should be ashamed, have only themselves to blame. Finally, that their pre-fab boxed snack, filled with preservatives, is "healthier" than a fresh pastry, when in fact it is simply smaller and unsatisfying. If they were really concerned with getting women to eat a healthy breakfast, they wouldn't put it in a connotation like that, meant to shame people who don't eat their crap. They would actually show the ppl in the commercial actually eating a balanced and healthy breakfast, say with some fruit, whole-grain bread, etc.